Latest RESA proof that Home Staging works
The Real Estate Staging Association based in the US compiles a yearly report called the Consumer’s guide to Real Estate Staging It covers many areas but most interesting is their research into days on market for staged vs un staged homes.
To read the full report click here but I thought I’d share the top line.
The first part of the study looks at vacant and occupied homes (491 in total) that were staged BEFORE they went on the market. These homes sold on average in 23 days
The second part of the study and the part that’s really interesting is the homes that listed, didn’t sell (63 in total) then were staged and re-listed. The average time on market unstaged was 143 days. This turned to 40 days after the homes had been staged. When compared to the data above (23 days on market) staging THEN listing is definitely the way to go rather than the ‘lets list it and see’ approach.
All the date above is American but I see the power of staging in Australia time and again and its why I love what I do. Helping people sell quickly, for a good price and with less stress so that they can move onto the next chapter of their lives.
I’m Imogen Brown a home stager based in the Western suburbs of Brisbane. If would like me to stage your property then take a look at my website or give me a call on 0432994056