Home Staging Before and After (part IV)
Time for some more before and after photos from the last couple of months.
First up, this lovely one bed plus sunroom apartment in an Art Deco building in New Farm. The mostly likely buyer was a single woman in her 30’s or 40’s, I styled the apartment with a nod to deco. It was elegant without being too girly. This was snapped up by a buyer’s agent for their client within the first couple of days.
There are some big houses in Stretton and this was one of them. Aimed at an Asian buyer with a family/extended family, this house goes to auction on 30th May. The photos show the main family and dining room and also the large master bed.
Goodna is a cheaper housing area in between Brisbane and Ipswich. You know that staging is becoming more mainstream when you get a call to stage a house in Goodna. My client had done a great job renovating this cute 3 bed post war cottage and I loved staging it to appeal to first home buyers.
A lovely Indooroopilly house surrounded by trees is up next (and just round the corner from my son’s school which was a bonus!). This house had a tranquil, Scandinavian feel. It was a partial stage but this room was empty. I was able to use some Scandi type furniture and accessories to complement the house. This house is for sale.
The house in Graceville below was a new build and the second time I’d worked with this builder. The house we had worked on next door set a record for the street – only surpassed when this was sold for an even better price. This is the Master bedroom.
I’ve talked about partial staging before – where I use some of my client’s furniture and add in hire furniture to fill in the gaps. As a home stager, it’s a lot easier to walk into the room below and say ‘it all has to go’. It’s more difficult to work out what could stay and what needs to be stored. The benefits are a lower hire cost but also a more real and less ‘staged’ look to the house – something I’m always aiming for. In this house I kept the buffet (and moved the TV to here), the coffee table and the sofa (but I switched the position of the sofa). I then added in cream and green to lighten the whole look. This house has just listed.
A lovely Queenslander in Woolloongabba that sold under the hammer at auction. This was another partial stage. My client was away when I staged her house and she trusted me to wave my magic wand in her absence. The before of the master bedroom is a good example of what rooms look like when I first visit a house. Often a room is not used for it’s real purpose or my clients are in the middle of packing. Looks much better without the exercise equipment doesn’t it!
I see a lot of houses where the tenants have just moved out or are about to move out as was the case in this Bulimba house. The house needed an internal re-paint, some much need maintenance and some hire furniture. That’s one of my daughters in the shot – she was my helper for the day and took her payment as the book she’s holding. This house sold before auction.
I staged this townhouse in Paddington just last week. In an amazing location within walking distance to everything that Paddington has to offer. It had a bit of a retro feel going on and definitely needed warming up. I also needed to show prospective buyers how they would use the space.
I get the vast majority of my furniture from Guest Hire in Salisbury. I’m one of only 5 stylists who are able to do so. I keep returning to Guest because they have the best range of furniture. I believe it’s vitally important to select the furniture that fits with the property you are styling and also the most likely buyers of the property. It’s not about ‘my style’ it’s about the style that’s required for the job. This gives a less ‘staged’, less ‘jarring’ look. It should look like this is the owner’s furniture and they have great taste!
I’m Imogen Brown, a home stager based in the Western suburbs of Brisbane. If you are selling your house, like the range of furniture that I have access to and also my overall style/philosophy then I’d love to help you style and sell your property. Contact me through my website or give me a call on 0432994056
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