What we did: Working with the agent we painted throughout then made small upgrades in the bathroom and kitchen. When I measured for furniture the apartment felt to me like a small scale New York loft. I wanted to capitalise on this as the most likely buyer was a single person or young couple who wanted to enjoy all that Fortitude Valley and the city had to offer.

Results: The owner received three offers after the first open house. The buyer ended up paying nearly $20k over asking price as she just fell in love with the whole apartment.